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CareSpotify

UX Strategy
Artificial Intelligence

CareSpotify

**This is an ongoing project in progress.**
If you are as excited about the development of this project as I am, please check back for the final product!

How might we transform experiences for the aging and elderly population
through the power of music?

UX Research | Voice Interface Design | Machine Learning

 
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Initial Observation

I was tasked to research Spotify, the music streaming service, and seek new opportunities for the brand. With emerging technologies of artificial intelligence and rise in voice interfaces how might Spotify transform new opportunities in a surprisingly overlooked demographics? 
 

OpportunitieS

While music is utilized mainly for entertainment, it is also used as medicine for those over the age of 65+ and suffer from neurodegenerative diseases such as Alzheimer's, Parkinson's, or dementia. CareSpotify aims to partner with CareCoach and CareZone, two apps that offer caregiving services to elderly patients to curate a personalized music therapy playlist.

 

My role

UX Researcher
Information Architect
Voice Interaction Designer

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Concept

Our audience live busy lifestyles and often want to but enable to care for their aging parents. CareSpotify will provide music therapy, bring meaningful moments in their lives with the power of music and nostalgia, and partner with CareCoach, CareZone, and AARP through voice-commanded interactions.
 

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