Early Insights from the field:
We first collected visual data- photos, signs, that offered visual cues to how the current construction sites are communicating to the public.
We conducted short interviews with the pedestrians who physically pass by the site.
We coded the different roles of our stakeholders directly and indirectly affected by the sites.
They care about:
Getting to their destination
When the construction will finish
What the construction is about
Use of tax money in capital projects
From these field work, these insights arise: Lack of communication of the process with the communication, Uncertainty of where their tax money is being spent, and current signs are cluttered and overwhelming. All of these insights contribute to the lack of interaction between the community and the construction site.
Before we jumped into designing, it was important for us to define success and understand the health of public communication. From our qualitative data, we investigated further and developed further understanding.
There is a lack of connection between the undergoing process and the community
Create learning opportunities across platforms
Make the invisible visible of the ongoing process
Simplify visual cues
We investigated the touch points in which communication and our constituents relayed information: There seemed to be 3 bases: environmental, digital, and print.
Print: For print, our goal is to attract and engage the community with capital projects.
We are the first platform in the whole system, and we provide the next step to website and to environmental. We communicate in simple ways to reach the website.
Environmental: : The teachable moment of the materials is that in each process they can get involved. The windows indicate progress of construction. Each construction hoarding is different at each site. They will be printed on transparent mesh.
Digital: Discuss teachable moment for the digital part, purpose of project ID as it relates to the site. Explain the process of typing in project ID, and where it takes you
Discuss that it is accessible on mobile. Discuss the alerts/ newsletter section