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In The Works

THE PREMISE

Construction in New York City is endlessly continuous and painful. The disconnection of communication between NYC Department of Design and Construction

In 2016, I was part of the student team to redesign and transform the experience between the community and the construction. Through research, intervention, and solutions we were tasked to create “teachable moments” –  unplanned opportunities that arise in the interventions where insights are offered to enlighten the community.

The Problem:

Our team was unique in the sense that all but one were from different countries and states so we were unfamiliar with the issues that New Yorkers face with the construction. We conducted field work to understand our constituents and stakeholders; What were the problems? What did they face on a day-to-day basis? What behaviors did they exhibit?

The Challenge:

Our goal for the project was to facilitate a smooth experience between the community and the site of construction.

The DDC presented us with a challenge to get the community more engaged with the construction projects and with the group. It seems that the most interaction the community holds is with complaints about the project- a stage that is too late to implement change.

  THE KICKOFF    Early Insights from the field:   We first collected visual data- photos, signs, that offered visual cues to how the current construction sites are communicating to the public. 

THE KICKOFF

Early Insights from the field:

We first collected visual data- photos, signs, that offered visual cues to how the current construction sites are communicating to the public. 

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 We conducted short interviews with the pedestrians who physically pass by the site.

We conducted short interviews with the pedestrians who physically pass by the site.

 We coded the different roles of our stakeholders directly and indirectly affected by the sites.

We coded the different roles of our stakeholders directly and indirectly affected by the sites.

 They care about:  Getting to their destination When the construction will finish What the construction is about Use of tax money in capital projects

They care about:

Getting to their destination
When the construction will finish
What the construction is about
Use of tax money in capital projects

 From these field work, these insights arise: Lack of communication of the process with the communication, Uncertainty of where their tax money is being spent, and current signs are cluttered and overwhelming. All of these insights contribute to the lack of interaction between the community and the construction site.   Deeper Insights:   Before we jumped into designing, it was important for us to define success and understand the health of public communication. From our qualitative data, we investigated further and developed further understanding.

From these field work, these insights arise: Lack of communication of the process with the communication, Uncertainty of where their tax money is being spent, and current signs are cluttered and overwhelming. All of these insights contribute to the lack of interaction between the community and the construction site.

Deeper Insights:

Before we jumped into designing, it was important for us to define success and understand the health of public communication. From our qualitative data, we investigated further and developed further understanding.

 There is a lack of connection between the undergoing process and the community    The Framework:   Create learning opportunities across platforms Make the invisible visible of the ongoing process Simplify visual cues  We investigated the touch points in which communication and our constituents relayed information: There seemed to be 3 bases: environmental, digital, and print.      Our Approach:   Print: For print, our goal is to attract and engage the community with capital projects.  We are the first platform in the whole system, and we provide the next step to website and to environmental. We communicate in simple ways to reach the website.  Environmental: : The teachable moment of the materials is that in each process they can get involved. The windows indicate progress of construction. Each construction hoarding is different at each site. They will be printed on transparent mesh.  Digital: Discuss teachable moment for the digital part, purpose of project ID as it relates to the site. Explain the process of typing in project ID, and where it takes you Discuss that it is accessible on mobile. Discuss the alerts/ newsletter section

There is a lack of connection between the undergoing process and the community


The Framework:

Create learning opportunities across platforms
Make the invisible visible of the ongoing process
Simplify visual cues

We investigated the touch points in which communication and our constituents relayed information: There seemed to be 3 bases: environmental, digital, and print.

 

Our Approach:

Print: For print, our goal is to attract and engage the community with capital projects.

We are the first platform in the whole system, and we provide the next step to website and to environmental. We communicate in simple ways to reach the website.

Environmental: : The teachable moment of the materials is that in each process they can get involved. The windows indicate progress of construction. Each construction hoarding is different at each site. They will be printed on transparent mesh.

Digital: Discuss teachable moment for the digital part, purpose of project ID as it relates to the site. Explain the process of typing in project ID, and where it takes you
Discuss that it is accessible on mobile. Discuss the alerts/ newsletter section

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